Endurance Nature (EN) is founded by Malaysia's leading ultrarunners in 2014!

1. Creating a world class running arena/platform in Malaysia that is vibrant, influential and participatory by both domestic and international running communities.
2. Organizing running events throughout the whole of Malaysia where by international participation is actively promoted;
3. Promoting and educating Malaysian running community on running (both road and trails);
4. Promoting Malaysia tourism through domestic and international participation in these running events;
5. Providing coaching (online and offline) and training camps on running;
6. Promoting and conducting sports seminar, educational and motivational speaking to schools, colleges, corporate companies and any other interested organizations.